Cohort-based courses
Claude Code for Customer Insights

AI Customer Research Analysis for Designers, Researchers and PMs

Agentic AI for Research: Build Custom Workflows & Synthetic Users

The Billion Person Focus Group® - Find the Truths Traditional Research Misses

Transition into UX for Healthcare
Level up the impact of your UX research

AI Discipline | Analyser des entretiens utilisateurs avec l'IA


AI and Excellent Research for Conversion, Retention, Growth, and PMF

Choosing the Right JTBD Framework for Growth, Product, and Experience

Build With Conviction: Run a Customer Discovery sprint with Claude

AI for Customer Research: Future-Proof Your UX & Product Skills
Quantitative JTBD Methods for Smarter Product & Experience Decisions

UX & Design for Today's AI Functionality

Service Design Intensive & Certification- Design for End-to-End Services

AI x Influence for Design Researchers


1-day workshops
The UX research impact masterclass
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Turn Customer Feedback into Action with Agentic AI

Automate Your Research Pipeline Without Loosing Quality

JTBD Switch Interviews: Discovering Why Customers Actually Buy

AI-Proof Your Insights with Strategic Note-Taking for UX Researchers

Go Deeper, Faster: AI-Supported Synthesis In Practice

Free Lightning Lessons
Use AI Research to Discover Who Actually Wants What You Sell
·Jun 17·45 mins29 StudentsLive
Abi AwomosuClaude Code for User Insights: What Agents Can Do
·30 mins904 StudentsWatch
Caitlin SullivanValidate Your Idea with Data Before You Build
·Jun 25·2 hours10 StudentsLive
Elena AvramenkoA Case Study: JTBD as Progress -> JTBD as Process
·May 27·1 hour83 StudentsLive
John Gusiff and Dominic RicchettiBecome a High Impact UX Researcher
·30 mins978 StudentsWatch
Carol Rossi and Judd AntinHands on with Synthetic Users: Customer Research's Future
·May 27·30 mins158 StudentsLive
John Whalen, PhDSynthetic Users for Product Discovery: What People Miss
·30 mins7,258 StudentsWatch
Caitlin SullivanRapid Product Discovery with AI-Powered Interviews
·30 mins1,722 StudentsWatch
John Whalen, PhDBuild Strategic Influence as a UX researcher
·30 mins223 StudentsWatch
Ruby PryorTransition into UX for Healthcare
·1 hour129 StudentsWatch
Eric ShumakeBuild Your AI-Supported Research Process
·30 mins49 StudentsWatch
Ann ConwayBuild Your Own AI-Powered Reddit Intelligence Tool
·45 mins890 StudentsWatch
Britney MullerBeyond Prompting: Agentic AI for Customer Research
·30 mins463 StudentsWatch
John Whalen, PhDCreating AI-Powered Customer Personas and Focus Groups
·45 mins391 StudentsWatch
Abi AwomosuHow Claude builds personas for synthetic focus groups
·30 mins150 StudentsWatch
Lee Henshaw and Dino Myers-LampteyAn Introduction to Advanced Quantitative JTBD Research
·45 mins147 StudentsWatch
John Gusiff and Dominic RicchettiCreate AI Personas and Focus Groups that Drive Revenue
·45 mins1,744 StudentsWatch
Abi AwomosuAI-Powered Product Research
·30 mins1,530 StudentsWatch
Nick BabichAI Customer Insights: Prompt Fixes + Top LLMs for Analysis
·30 mins1,224 StudentsWatch
Caitlin SullivanFrom insights to action: drive impact as a UX researcher
·30 mins962 StudentsWatch
Ruby PryorBuild Your Own AI-Powered Reddit Intelligence Tool [Updated]
·45 mins683 StudentsWatch
Britney MullerLeveraging AI for UX Research
·45 mins529 StudentsWatch
Qiwen Zhao and Xinran MaFast Track GTM Positioning Using Synthetic User Research
·45 mins462 StudentsWatch
John GusiffCustomer interviews that work and why
·30 mins456 StudentsWatch
Pete Mauro